
WE ARE
WorthinG
-UPON-
SEA
Photo: @explorewith.carlos
Escape to a chilled sea-side gem tucked behind the rolling South Downs.
TOWN SCULPTURE




Let's put a new sculpture on the seafront main roundabout.
Promote Worthing as Sussex's Capital of Culture. Replace the rusting current structure – it's an eyesore! Rotate guest sculptures on a six-monthly basis. Sculptures placed in new town locations after display. A privately funded program. Engage environmental artists with natural materials.


ZERO GRAFFITI TOLERANCE
Dear Dan Labbad —
As CEO of The Crown Estate we wish to draw your attention to extensive graffiti on your property here in Worthing. Visitors to our town come across this eyesore as they arrive. It has created a crime and drug-dealing venue opposite the Council Building and is wholly unacceptable. We take pride in our town and you're making us look bad! We support a zero graffiti tolerance policy, do you? Please remove ALL graffiti from this area and be sure it does not return. Thank you for your immediate attention to this matter.








PAVILION NIGHT LIGHTING


Let's illuminate The Pavilion at night. It's a black hole after dark. Heavily trafficked drive-by location. Let’s highlight our beautiful architecture and raise awareness of upcoming events. Uplights are installed, WTM just need to turn them on!




RESTORE THE TOWN BELL


Old Worthing Town Hall Bell is a forgotten asset. Let’s bring it outside again at to Guildbourne Centre entrance. Restore the clapper so kids can ring it ‘ding-ding’ I’m going to the Guildbourne! Let’s celebrate our beautiful history!


WARWICK LANE RENAMING




Let's rename Warwick Street to a more luxury-sounding ‘Warwick Lanes’. Remove pavement obstructions. Proliferation of A-boards creates a literal obstacle course on our primary luxury shopping destination. Encroachment of seating is never filled. Gail’s and Thieves Kitchen comply with the law, so let's enforce the 2 metre law on all businesses. This furniture blights the town’s primary destination venue.




WORTHING RENAMED


What: Worthing was a once historically upscale resort destination. It's our time to be great again!
Why: Our Pier is literally 'upon' the sea. (Stratford is upon the Avon.) In fact, Worthing was once called Worthing-by-Sea! With national accolades like the Pier of the Year and recognition as the sunniest place in the UK, Worthing offers a unique blend of beauty and tranquility for every visitor.
Where: Escape to Worthing-upon-Sea, a seaside gem nestled behind the rolling South Downs, where stunning sunsets and award-winning parks await you. Experience the magic of this whimsical coastal enclave.
How: Will we legally change our name? Maybe. The goal is to elevate perception and create national headlines putting Worthing firmly on the map as a town on the move!
STEYNE NIGHT LIGHTING
Steyne Gardens is dark with little foot traffic at night. Let's install a chain of inexpensive solar lamps. Let's illuminate the beauty of this space.


RE-SAND OUR BEACH
What: Worthing was once famous for its golden sandy beaches. Let's bring a little bit back!
Why: Shingle creates a literal physical barrier for parents with prams—and kids hate walking on sharp pebbles!
Where: Left of the Pier, a family-friendly beach. Sand will be trucked in to create coverage between two groynes, reaching from the tarmac parade, down to the high water mark.
How: Exclusively funded by local business patrons, our 'new again' sand beach will draw foot traffic and national headlines. Consider the economic benefit of "Worthing has a new sandy beach!"






1811
Worthing's sandy beach became pebbly due to the removal of fine clay that was used to make local bricks and the seashore shingle used for road making.
1814
Shingle shifted from the seabed and reached the mainland known as Worthing Point, now Splash Point.
'The 50 acres of salt grass remaining in the middle of the 18th century had disappeared by the early 19th century and a beach of fine golden sand appeared in its place. The shingle bar...gradually moved towards the shore.'
Source: Wikipedia




BIKE DISMOUNT ZONES




No Bicycling Section Splash Point to Lido. Pedestrian safety is paramount. Elderly and hearing impaired are left vulnerable. No cycling/dismount zone enforced. Who on the Council will own the first casualty?


GUILDBORNE CENTER
Let's elevate the shopping experience for Guildbourne Centre Relaunch!
Key Ideas: Piano on weekends. Electric vehicle on main floor. Validated parking with £100+ purchase. Lower rents for a food establishment to set up business in entrance. Fix operating room lighting for more ambience. Also paint walls pastel. Pressure wash gum/grime off the entrance area. Epoxy resin the floor a new colour (no-slip, no insurance liability). Add clearer wayfinding for visitors. Re-imagine the Town Hall bell inside a sculptural entrance piece outside, and restore the clapper. 'Ding-ding'... I'm going shopping at the Guildbourne! For the iX1 we propose a competition, flag banners, red bow on roof, cordon barriers etc. Building entrance door is w 150" x h 96". As a direct corridor to the parking garage, this venue is a long-term and unique marketing opportunity.
Let's drive foot traffic to this unrealized asset.






STEYNE GARDENS AIR RAID SHELTER
What: Beneath Steyne Gardens an air raid shelter was built to house residents during the Second World War. At war's end the entrance was likely filled with rubble, the ventilation shafts sealed and capped.
Why: New tourism experiences are needed to draw visitors to the town. Let's encourage more visits through experience-led storytelling. Recording the part residents played in wartime coastal defenses and D-day is an important part of local history. (Shoreham Fort is currently undergoing excavation).
Where: With its entrance on the western side of the Steyne Gardens, the shelter will be staged with bunk beds, maps, and historical artifacts from the civilian and Home Guard perspective.
How: The town's Archeology Department will be engaged to oversee this privately-funded search and excavation of the remaining shelter and restoration to its original World War II condition. Local schools and cadet groups will be invited to partner in all aspects of the process.
The official civilian death toll in Worthing due to wartime air raids was 56. We remember them.




Project Supporter


SKECHERS CLEAN-UP




Dear Richard Parker, Managing Director Skechers UK —
Please address the continuing health hazard caused by pigeon infestation at your Montague Street Worthing location. (We advise bird spikes, bleach and paint). While we warmly welcome Skechers to our town, you're hurting neighboring businesses and making our beautiful town look bad! Thank you for your attention to this matter. CC: Newlands Property agents.


TRAVELODGE CLEAN-UP
Dear Jo Boydell, Chief Executive Officer of Travelodge —
We respectfully request you paint the rusting and derelict facade of your Travelodge Worthing Seafront hotel at 86-95 Marine Parade, Worthing, BN11 3QD. As the stand-out blot on an otherwise pristine row of Regency houses, it's making our beautiful seafront look bad. We’re still waiting for Travelodge UK to paint their rust-stained facade. For their health we advise all visitors to book elsewhere. Thank you for your attention to this matter.


GET SOCIAL
Worthing-upon-Sea is a town that rewards those who take their time. Our social campaign invites visitors to slow down...stay longer...and love what makes the town different. With an emphasis on authenticity, warmth, and quality, our town is ready to take its place as a leading destination for relaxed coastal living and independent experiences.
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Worthing-upon-Sea
West Sussex
United Kingdom
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